Realign, not Redesign

From the blog of Seth Godin. This is a great list of questions to ask clients (or yourself) before you revamp your site. Here are my favorites

# What is the goal of the site?
# In other words, when it’s working great, what specific outcomes will occur?
# Who needs to update this site? How often?

My all-time favorite on the list is:
# Does the organization understand that ‘everything’ is not an option?